Brand Basis

Jocho Jaus is a hot dog joint in León, Guanajuato. Its food range offer includes burgers and it is known best for originating a concept that mixes all kinds of toppings.

Our approach

For Jocho Jaus we sketched the whole brand form zero. The branding project disposed the fun and vivid storytelling that set the basis for social media work. The hot hog house is the approach we embraced and that was portrayed with every picture taken to show the versatility, the different forms and colors of their food. The design elements such as the pattern and font best illustrate the adventurous and bold attitude of the brand, creating a perfect stimulating and desiring content along with a smooth and young communication tone.

Brand Interaction

Brand storytelling, content creation, tagline, photography, design applications.

branding | social media