Jocho Jaus is a hot dog joint in León, Guanajuato. Its food range offer includes burgers and it is known best for originating a concept that mixes all kinds of toppings.
Highly inspired by the hot dog joints from the 50’s we sketched a concept that merges the retro spirit from that iconic period and the adventurous attitude of the wild youngsters of today. The naming evoques a bold personality as it exposes its Mexican roots with an American background for the type of food it offers. We created visuals that express freedom and versatility honoring its own hot dogs that are offered in different forms and colors. The chroma is the element we chose to connect all of the identity dots created. Ferrari red presents a stimulating and desiring personality that embraces perfectly the storytelling of an edgy and iconic concept.
Creative Concept, naming, logotype, stationary.
Red, black, white.
“The naming evoques a bold personality as it exposes its Mexican roots with an American background for the type of food it offers."
