TOP is a rooftop restaurant-bar located in León, Guanajuato. It features day and night experiences based on author’s mixology and gourmet pizzas. It’s brand philosophy states to preserve what is unique and different.
With TOP we worked a lot on refining its brand character. The content design responds to its rough, energetic personality through worn-out details and a mighty style yielding trust and relevance to its black and white chroma. The creative strategy and storytelling is based on content that displays the organic and unique experience that TOP offers as a different place with a strong and defined identity. As for the tone, it complements the graphic work by the use of a mysterious and bold speech that in an ingenious way invites the audience to meet the rooftop.
Brand storytelling, content creation, photography, tagline, design applications.
Black, white.
You'll feel somewhere else
tagline
Conquer a Roof
tagline
