TOP is a rooftop restaurant-bar located in León, Guanajuato. It features day and night experiences based on author’s mixology and gourmet pizzas. It’s brand philosophy states to preserve what is unique and different.
A brand that was built from blank. We started by sketching a cool, vintage look to embrace the roof personality. Nevertheless, we didn’t want to leave a classy-retro style behind, to have consistency with the audience. This was accomplished with a dual color palette that jointed the old and modern expression. The graphic development is inspired in the late 50’s urban rough design to bring back a time of uniqueness and style. The naming creation contrasts two connotations: a noun meaning the highest point of something and an adjective used nowadays by the younger audience which means best, most important.
Naming, Brand Concept, logotype, slogan, Brand storytelling, Brand guidelines.
Black, white.
“The graphic development is inspired in the late 50’s urban rough design to bring back a time of uniqueness and style.”
