Brand Basis

Roof is a rooftop bar in Léon, Guanajuato. It is a rebrand from TOP, the original brand we created. They offer a wooden deck experience based on original mixology and gourmet food that goes from pizza to skewered meat.

Our approach

Apart from the original brand, ROOF recreated the atmosphere into green walls and mexican patchwork details. This was our main inspiration for the graphic hallmark that presents an artsy-street look. The content spotlights a detailed product photography work bonded with the aggressive graphic design influenced by the graffiti and urban spirit from the branding concept.

Brand Interaction

Brand storytelling, content creation, photography, tagline, design applications.

branding | social media