Roof is a rooftop bar in León, Guanajuato. It is rebranded from TOP, the original brand. They offer a wooden deck experience based on original mixology and gourmet food that goes from pizza to skewered meat.
The request was to do a general makeover to the initial brand, keeping its rooftop personality.
Recreating TOP as a brand was a fun challenge for us. We started by sketching the brand character from its roots, so we transformed the brand from being an industrial non-finished roof, to an artsy-street rooftop. We allowed a bold contrast with the black & white first chroma, incorporating a contempo touch of wood, green and graffiti spirit. We kept the vintage look from TOP, though the new project was influenced by the cities with free expression, urbanity and alley style.
Social media.
Yellow, Black.
“We transformed the brand from being an industrial non-finished roof, to an artsy-street rooftop.”
