Brand Basis

The famous and attractive Italian sports bike manufacturer arrived to León, Guanajuato to fill up with adrenaline and unlimited emotions to the bikers and starters in the zone. Headquartered in Bologna, Italy, Ducati was born on 1926 and it is considered one of the world’s best motorcycle producer.

Our approach

We loved to introduce Ducati León on social media when it started in León. The presentation campaign was all about uncovering the essence of Ducati. We built a new local concept with an aggressive and seductive character responding to its brand indentity. For the brand storytelling, we focused the content strategy into creating emotions through the Ducati culture facts, breathtaking photography and their local products.

Brand Interaction

Brand storytelling, content creation, photography, tagline, design applications.

web site | social media