The famous and attractive Italian sports bike manufacturer arrived to León, Guanajuato to fill up with adrenaline and unlimited emotions to the bikers and starters in the zone. Headquartered in Bologna, Italy, Ducati was founded on 1926 and it is considered one of the world’s best motorcycle producer.
Inspired by the standard graphic expression of Ducati, we re-built an original concept to grant uniqueness and distinction to Ducati León. Based on the Italian Design essence, we developed the local website with a dynamic, bold personality that evoques the limitless building of emotions and freedom of Ducati enthusiasts. With a simple and modern design, we used the brand’s stablished color palette complementing it with an aggressive typeface and a fun, interactive navigation, to seduce and cause identity bonding.
Website development, Social media.
Red, white.
“We developed the local website with a dynamic, bold personality that evoques the limitless building of emotions and freedom of Ducati enthusiasts. "
