Brand Basis

Tacos Papis is a Taco place founded in León, Guanajuato. It was the first one to offer a wide variety of broiled meat cuts on its tacos. It started with a small establishment and nowadays it has more than five branches including one Guanajuato city.

Our approach

When we received the work proposal for Tacos Papis, we were extremely charged and eager to put our creativity into a brand by far positioned in the city. The tone used is humanistic and ironic, so we took it to shake a bit its expression and mixed it with an appealing and delightful photography process that could activate the audiences pleasure and whim. Eating tacos is part of our culture, but our storytelling aimed to create a different prestige and atmosphere for Tacos Papis, naming them ‘the best tacos in León’.

Brand Interaction

Brand storytelling, content creation, tagline, photography, design applications.