Mezcalero is a Mexican handcrafted shoe manufacturer. They are specialized on bohemian boots that are sold online to other countries to young adventurers who love to wear 100% Mexican native products.
For Mezcalero we delivered a concept taking off from a conception of Mexico that wants to be shown to international youths. Our main motivation was the artistic facet of Mexico that is experienced in ‘Pueblos Mágicos’ merged with the exceptional work of many artisans. We sketched from these aesthetics basically through colors, forms and textures. The logo presents a casual and spontaneous typeface with details that evoque freedom and adventure with a personality thickly related to Mexican roots. The visuals created are taken from the attachment points used in the fabric knit work from the Mexican artisans. The chroma used for the brand identity works perfectly as a bonding component of all of the graphic assets, responding fully to the mythic Mexican soul.
Brand concept, brand storytelling, logotype, slogan, packaging, stationary.
Campaign concept, tagline, Campaign design, photography, film production collaboration with Sebastián Doblado Productions
Turquoise, rosa mexicano.
"Our main motivation was the artistic facet of Mexico that is experienced in ‘Pueblos Mágicos’ merged with the exceptional work of many artisans.”
When art met style
slogan
