Long Voyage is a Mexican leather goods brand. It produces handbags, backpacks, wallets and covers. Its unique concept consists in fashionable goods sold in countless shapes and colors, specially dedicated to young travellers.
We were deeply delighted to develop a campaign for a Mexican brand with lots of enthusiasm and assertive ideas. We discovered the brand’s attitude by merging the most important perspectives: the shopper and the founder. To create the profound story about its origin, we were motivated by the style of their products and its French naming to establish a mixture of cultures with the colorful personality of Mexico and the classy couture of France. The concept of handmade was highlighted and uplifted throughout the campaign. We understood the shopper’s profile as adventurer, traveler, bold and fun to engender the website’s storytelling and design adding to it an elegant and vivid touch.
Creative Campaign Concept, Storytelling, website design.
White, gray.
"We were motivated by the style of their products and its French naming to establish a mixture of cultures with the colorful personality of Mexico and the classy couture of France."
