Leather Republic is a Mexican wallet manufacturer which started on Kickstarter Fundraiser online. It is known for offering a different and innovative functionality on each wallet, making it more practical and fun to use.
For Leather Republic we developed a campaign for Kickstarter, with the second wallet model produced. We started by understanding the character of the different products and defining its ‘reason why’. The campaign storytelling is based on the elemental essentia of a wallet: a faithful friend in which one saves memories, and significative objects, a dream collector and a part of one that is shown as a style addition. We focused the campaign with an expression of adventure, amusement and youthful lifestyle. The photography was made in different casual and touristic spots framing with freedom and lightness to evoque youthfulness.
Campaign concept, brand storytelling, tagline, Campaign design, photography, film production.
White.
"We focused the campaign with an expression of adventure, amusement and youthful lifestyle."
slogan
They call us the avengers. They lived in another era, and we live now. We are the generation of ‘nows’. We live on a philosophy: Do not limit yourself.
They don’t see the world we do. Wrong times they lived. Old wars they fought. No dreams they dreamt. Early farewells they gave.
They call us the avengers. They want us to avenge their times. We came to live and love. To forgive and forget. To create adventures and destroy walls. We came to seek the moments. We came to do or die. We came to inspire freedom.
They call us the avengers. Because we did not come to write history. We came to make it.
Save moments, they said.
