La Estrambrería is a Crochet knit craft & yarn shop that offers workshops to learn the technique and creates handknited objects.
The Crochet is a process of creating fabric by interlocking loops of yarn, thread, or strands of other materials using a crochet hook.
The brand architecture of La Estambrería is enclosed in a sweet, lovable process. From the color palette that creates a tender atmosphere to the logo design which is inspired in the yarn knitcraft work. The development of the lines stand for the fluent and calmed movement of the yarn through the hook. The heart which represents the passion and creativity behind the crochet hand crafting, is the icon of this brand character which final mission is to make the audience feel the love and charming tone.
Creative Concept, logotype.
Celadon.
"The brand architecture of La Estambrería is enclosed in a sweet, lovable process."
