Brand Basis

Jippis is a hotdog and burger joint in León, Guanajuato. It is known for its gourmet ingredients and its famous hippie concept and decoration.

Our approach

For Jippis we developed two stages for the social media branding. We took its unique concept and built a new one for the digital communication, taking into account the target market focus. Our creative strategy, at first was based on a fun, colorful and happy personality using viral and comical content to start with identification and trends. Afterwards we moved to a food porn stage, giving the whole spotlight to their menu photography. The graphic storytelling incorporates a retro-60’s style, along with playful messages to establish a friendly communication tone.

Brand Interaction

Brand storytelling, content creation, photography, tagline, design applications.