Fotios is a Mexican company that focuses on products and solutions that concentrate solar power such as solar fields, power blocks and other solar power plant components.
We truly believe the key for building brand personalities for tech companies, is to understand and embrace the new world upon us. Branding should always find a way to create eco-friendly paths that connect with new identities. Research was the crucial ally for the naming. Fotios value is based on the solutions and support given through solar light. This metamorphosis of energy that aids the environment helped us to communicate the radiant attitude of the brand. Fotios comes from the Greek term ‘fos’, which means light. The graphic construction sums up the powerful and dynamic identity into a visual composition that expresses illumination and brilliance in every way.
Creative concept, logotype design.
Green, yellow.
"The graphic construction sums up the powerful and dynamic identity into a visual composition that expresses illumination and brilliance in every way."
