Brand Basis

Buonissimo is an authentic Italian Gelato shop from Puerto Vallarta, Jalisco which recently started as a franchise in León, Guanajuato. Their flavors are entirely natural and homemade. Some classic ingredients are imported from Italy.

Our approach

For Buonissimo we intended an exposed, naked gelato concept. The visual character is sweet and classic to embrace the appealing and charming side of a delightful gelato. We matched it with an Italian tagline combined with a fun, colorful, minimalist design concept inspired by the flavor variety of Buonissimo; in order to create a Brand storytelling that evokes the tradition and pleasure behind the gelato culture.

Brand Interaction

Brand storytelling, content creation, tagline, photography, design applications.