Bak is a pet accessory brand that offers products inspired in Mexican handcrafts and culture made of 100% eco-friendly materials.
A sustainable option of style and fashion for our best friends in the world. A process full of tenderness was placed in order to reach the playful and vivid visuals. Bak’s naming comes from the Tzotzil term, a Mexican native tribe, which means bone. Therefore the logo symbols etched strongly illustrate these abstraction and the strokes shape a Tzotzil stitching work in order mirror the Mexican roots that inspire the brand. Its attitude with the chroma states a friendly, energetic and warm atmosphere that resembles the heart of our fury friends.
Creative concept, logotype design, branding assets.
Orange, beige.
“The logo symbols etched strongly illustrate these abstraction and the strokes shape a Tzotzil stitching work in order mirror the Mexican roots that inspire the brand."
