Aum Sports is a women fitness clothing brand. It is basically inspired by the Indian and Buddhist mantra: Oṃ, which has a great spiritual and creative power that settles the symbol of universe. Aum Sports clothes are 100% made in Mexico and sold online.
The brand expression of Aum Sports was extremely fun. The graphics emphasize with strokes full of energy and constant movement symbolized by waves; along with the characteristic color tone that brings optimism and stimulates freedom and passion.
We focused on creating interactive assets that could make women identify with their inner strength and spirituality.
Creative Concept, Brand storytelling, logotype, slogan, packaging, stationary.
Pollen, black ink.
“The graphics emphasize with strokes full of energy and constant movement symbolized by waves."
