Brand Basis

Worldwide recognized as one of the best luxury vehicles manufacturer, Audi has not failed to make difference in the automotive industry in Mexico nor in the innovation branch. Audi León has grown to the point of own recognition in Guanajuato and its great audience awareness has demanded the brand to start bonding with the digital generation.

Our approach

The activation of social media for a brand like Audi was a fascinating challenge. We started analyzing the fundamentals and greatly studied the automotive industry trends and content concerns. Our main focus was to give presence to Audi in the region and connect with a younger audience and car fanatics. To achieve this, we presented a youthful but at the same time elegant and modern graphic character along with content themes such as Audi history, racing, innovation, lifestyle and classics. Additionally, one of the main purposes of our creative strategy was to highlight Audi León as a unique car dealership from the others. We delivered unique content with outdoor car photography in the city and in their showroom.

Brand Interaction

Brand storytelling, content creation, photography, tagline, design applications.