Brand Basis

Worldwide recognized as one of the best luxury vehicles manufacturer, Audi has not failed to make difference in the automotive industry in Mexico nor in the innovation branch. Audi was brought to Celaya in 2016 to make local impact and work in the same tune as Audi León, being both on the same enterprise group.

Our approach

For Audi Celaya’s work on social media we analyzed deeply the situation with Audi León as a sales group coordination. With the second one leading on sales and positioning in Guanajuato, we centralized on aiming local audience to this dealership. The group wanted to harmonize the social media branding, so the market in the region would feel free to have access to both teams in order to grant a better service. Motivated by the graphic speech we developed for Audi León, we took the elegant and youthful concept to draw local awareness and worked as well with aspirational content themes like racing, innovation, Audi history, lifestyle and classics.

Brand Interaction

Brand storytelling, content creation, photography, tagline, design applications.